Operating under the name Client Concept, Al Khayyat Investments'
Consumer division represents renowned international brands in the
Middle East. Its business has tripled over the last five
Client Concept Gallery
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In long-term partnerships, we build market share through the
work of dedicated and professional teams focussed on four
categories: FMCG, Household, Beauty, and Consumer Electronics.
Established as an autonomous business unit in 1996, the Client
Concept division is now a leading FMCG distributor in the UAE.
TRADE COVERAGE AND MARKET EXECUTION
At the heart of this success has been the application of a
contemporary global Brand-building model.
We employ sophisticated warehousing, logistics and stock
management to build a dynamic business for our partners across all
retail and wholesale sectors.
We are closely involved in implementing high visibility displays
at point-of-sale, and the management of category, range and price,
throughout the UAE market.
A 'GO-TO-MARKET' ORGANISATION
We align objectives with partners, with a transparent approach
that offers a clear picture of our structure, strategy and market
Market share is identified as a key indicator of success and we
take a proactive approach to business challenges.
Brand equity is built by investing for growth.
We support 360° activation and the execution of planograms and
Sustained performance that maintains leading market positions is
our constant focus.
We invest in our people, looking for those with a strong
entrepreneurial drive, and give them full training support.
As a result, staff turnover is low, and morale high, and this is
enhanced by a performance-related reward system.
The Client Concept division has a highly competitive mindset,
with a never-give-up attitude at its heart.
We negotiate aggressively on behalf of our brands and constantly
seek new opportunities to extend brands and stretch channels.