Operating under the name Client Concept, Al Khayyat Investments'
Consumer division represents renowned international brands in the
Middle East. Its business has tripled over the last five
years.
Client Concept Gallery
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In long-term partnerships, we build market share through the
work of dedicated and professional teams focussed on four
categories: FMCG, Household, Beauty, and Consumer Electronics.
Established as an autonomous business unit in 1996, the Client
Concept division is now a leading FMCG distributor in the UAE.
TRADE COVERAGE AND MARKET EXECUTION
At the heart of this success has been the application of a
contemporary global Brand-building model.
We employ sophisticated warehousing, logistics and stock
management to build a dynamic business for our partners across all
retail and wholesale sectors.
We are closely involved in implementing high visibility displays
at point-of-sale, and the management of category, range and price,
throughout the UAE market.
A 'GO-TO-MARKET' ORGANISATION
We align objectives with partners, with a transparent approach
that offers a clear picture of our structure, strategy and market
investments.
Market share is identified as a key indicator of success and we
take a proactive approach to business challenges.
Brand equity is built by investing for growth.
We support 360° activation and the execution of planograms and
category management.
Sustained performance that maintains leading market positions is
our constant focus.
We invest in our people, looking for those with a strong
entrepreneurial drive, and give them full training support.
As a result, staff turnover is low, and morale high, and this is
enhanced by a performance-related reward system.
The Client Concept division has a highly competitive mindset,
with a never-give-up attitude at its heart.
We negotiate aggressively on behalf of our brands and constantly
seek new opportunities to extend brands and stretch channels.